The WIFE studios at 1440 N. Meridian Street
A little weekend fun here. I haven't posted any old radio airchecks in the past, although I have quite a few of them. Here's one from my hometown of Indianapolis.
WIFE, 1310 AM, was the top 40 giant of Indy for years. They changed their call letters to WIFE from the old WISH-AM around 1963 and were the only real rockers in town for several years. This allowed them to take a fairly conservative approach to top 40 radio, that'd capture both the kids and some adults. It seemed to work, as their numbers were huge well into the 1970's, by which time they were getting rock and roll competition from WNAP on the FM dial and, eventually, both WXLW and WNDE on AM.
Jay Reynolds, the disc jockey heard here, spent much of his career in Indianapolis. He also worked at WABC in New York during the first half of the 1970's. WIFE remained a top 40 rocker until about 1980 when they switched to an adult contemporary format and then changed call letters and formats several times over the years.
The aircheck is 55 minutes in length. The music runs the gamut, just like you'd expect from the top 40 stations of the day, from the latest pop hit by Bobby Goldsboro, to the rock and roll of the Amboy Dukes to the soul music of Sam and Dave. There's a newscast, plus some classic radio spots for Indianapolis Raceway Park, Mountain Dew, Burger Chef and our friends Sam and Dave pop up again as pitchmen for Country Club Malt Liquor.
Here it is, from August 8, 1968.